VOLVO LOGO HISTORY OF LOGOS

VOLVO LOGO HISTORY OF LOGOS volvo logo history The premium automobiles produced under the Volvo name are Swedish-made. The SKF Financial Group started the firm back in 1927 when it was first established. Since its acquisition by Ford in 1999, the Volvo brand has become one of the most well-known and highly regarded automakers in the world due to the consistently high-quality vehicles it produces.Volvo Slogan For life. SAFETY. Drive Safely. The significance and the past The name “Volvo” derives from the Latin phrase “I roll.” Twelve years before the vehicle manufacturer was founded, it was registered by SKF as a trademark for ball bearings. SKF was the original owner of the name.The company maintains a very traditional approach to its visual identity, as seen by the fact that it continues to make use of the logo that was designed at the very beginning of Volvo’s tale. What exactly is a Volvo? When people think of Swedish excellence, they think of Volvo. This automaker is based in Scandinavia and was founded in 1927. They now produce a broad variety of passenger automobiles, including sedans and all-road cars, as well as commercial vehicles, such as buses and trucks, which are marketed all over the world.1927 – 1930 VOLVO LOGO | HISTORY OF LOGOS image credit : VOLVO LOGO The very first Volvo logo was a blue oval with a golden-brown edge and a wordmark put in the middle of it. The word “Volvo” was in the centre of the blue oval. The nameplate had big white letters that were created in a font that was considered conventional for the era. In addition to the wordmark, the logo had the slogan “Gothenburg Sweden” positioned just below the wordmark on a thin white ribbon. On its own, the tiny silver insignia was affixed to the front grille of the vehicle. It was a celebration of impeccable taste and understated design, and it was both sophisticated and uncomplicated. 1930 – 19591940 marks the year when the company creates the foundation for the logo that is still in use today. It is comprised of a Volvo insignia that exudes greater self-assurance along with a wordmark that is positioned on a wide horizontal line that runs through the centre of the circle. The left half of the circle has been “sliced” into three thinner lines that represent motion. The wordmark is written in full capital letters in a serif typeface and is coloured crimson. The intensity and strength of Volvo are shown in the contrast between the red and silver colours. 1958 was the year that saw the birth of the simplest possible emblem. Copper colours are used for the Volvo logo, which also includes the company’s wordmark. The symbol and the lettering have a sleek and contemporary appearance thanks to their clean lines. It is a straightforward graphic identity that stands up very well considering its era.