Learning from the Past to Shape the Future of Games - Laura Naviaux Sturr, Amazon Games | DICE 2025

The games industry thrives on evolution. From the transformative power of new advanced technologies like AI to the rise of transmedia as a new frontier for IP growth, the possibilities are endless. But will these advancements deliver the profound impact they promise? The industry is known for being at the forefront of innovation and strategy - the early adopters - but does it always translate to success, and what can we learn from past missteps to navigate the future? In this #DICE2025 talk, Laura Naviaux Sturr, Amazon Games’ GM of Operations, shares some of the most critical, learn-from moments she’s experienced during her more than 25-year tenure in the industry. This session provides a candid look at what went wrong, what was fixed (or not), and how those learnings have shaped her approach to long-term success in games. Whether you’re navigating today’s trends or planning for what’s next for your company, this session offers a valuable lens for working toward a more resilient games business. To learn more about the D.I.C.E. Summit, visit https://www.dicesummit.org/