How Warburtons boss transformed bakery giant with the help of The Muppets | Boardroom Uncovered
The boss of Warburtons has said the bakery giant would not be where it is today without the help of Hollywood A-listers Samuel J Jackson, George Clooney, Robert De Niro, Sylvester Stallone - and The Muppets. Chairman Jonathan Warburton, part of the fifth generation of the family to lead the Bolton business, has seen the firm's finances transformed by the use of film stars in their adverts in recent years. The tactic, which has come at a hefty financial price, seems to have paid off in spades with Warburtons being elevated to a truly household name and its sales and profit surging. Get more of City AM š š http://www.cityam.com X(formerly Twitter): http://twitter.com/CityAM Facebook: http://www.facebook.com/cityam Instagram: http://www.instagram.com/city_am LinkedIn: www.linkedin.com/company/cityam